The Website: This case study analyzes individuals who have for my advertising copywriting and SEO copywriting business, Divine Write - http://www.divinewrite.com. For SEO my primary keyword, my website is now on-page 1 of Google.com (out of approximately 900,000 search results). To get a good feel for SEO that level of competition to order phrase one particular but highly important SEO factor is the Title tag. Using Google we can easily see just how many sites possess the exact key word phrase we are using, as the title tag to the website. This is a great initial gauge of rivalry you will face. The function of this is simply because targeting phrases such as "gambling" or "sports" can be really competitive and hard to achieve the top of this search continuous motor. If you make the keyword more specific such as "gambling at home" or "gambling online," you have a better opportunity of travelling to the top. Don't read me wrong here.