Ghanaian entrepreneur and educationist Mary Anane Awuku has unveiled her book, Entrepreneurial Success, which originated from her postgraduate academic research at the University of Ghana. Awuku shared on The Career Trail Season 4 that the book’s foundation lies in an MPhil research project conducted within the University of Ghana’s Psychology Department, aiming to distill actionable insights from successful business leaders.
From Thesis to Practical Resource
The genesis of Entrepreneurial Success can be traced back to Awuku’s deep dive into the strategies employed by 27 prominent business owners in Ghana. Her research meticulously investigated the competencies, practical skills, leveraged opportunities, and overcome challenges that define their achievements.
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