Tiwa Savage Credits Don Jazzy for Seamless Afrobeats Transition
Nigerian singer Tiwa Savage recently revealed that Don Jazzy, founder of Mavin Records, was instrumental in her successful transition from R&B to Afrobeats upon her return to Nigeria in 2012. Savage, who had previously built a career abroad as a backup singer for global artists, found the shift challenging but credited Jazzy’s belief in unlimited talent for her ability to adapt.
Background: A Return to Roots
Tiwa Savage began her music journey in the United States, lending her voice to renowned artists such as George Michael and Mary J. Blige. However, she felt a pull towards the burgeoning Nigerian music scene and decided to relocate back to her home country. This move marked a significant turning point in her career, leading to her signing with the influential Mavin Records.
The R&B to Afrobeats Shift
Transitioning from the polished R&B genre to the more diverse and street-influenced sounds of Afrobeats presented an initial hurdle for Savage. In a recent interview with TVC, she elaborated on the process.
Leave a Reply