Jamil Maraby of Ghana was officially unveiled as the President of the Marketing Committee of WAFU Zone B on Saturday, December 14, 2025, at a ceremony at the WAFU B Headquarters in Abidjan, Côte d’Ivoire. This appointment signifies a pivotal moment for the West African football confederation as it establishes its first-ever marketing committee to drive commercial growth and enhance the visibility of its competitions and programs.
Establishing a New Commercial Arm
The creation of the Marketing Committee is a strategic move by WAFU Zone B, following decisions made during the 18th Ordinary General Assembly in Rabat, Morocco. The primary objective is to professionalize and expand the commercial operations of the sub-regional football body.
The committee, the first of its kind for WAFU Zone B, aims to bolster the promotion, branding, and overall marketability of the organization. This initiative is expected to attract new revenue streams and elevate the profile of football within the zone.
Leadership and Expertise
Jamil Maraby brings a wealth of experience to his new role. He is widely recognized as a leading sports marketing professional in West Africa. Currently, he serves as the Director of Marketing at the Ghana Football Association.
In his tenure with the Ghana FA, Maraby has been instrumental in securing significant sponsorship and partnership deals, demonstrating his capability to drive commercial success for football entities. His appointment reflects the strong confidence WAFU Zone B has in his leadership and marketing acumen.
Maraby will collaborate with two other appointed members: Abdoulaye Diabaté from Côte d’Ivoire and Tiendrebeogo Jérôme from Burkina Faso. Together, this team will focus on crafting and implementing robust marketing strategies.
Strategic Focus and Objectives
The committee’s mandate includes developing effective marketing strategies tailored to the WAFU Zone B landscape. A key priority will be attracting new sponsorships and securing lucrative commercial partnerships for all WAFU Zone B activities.
This includes major tournaments and developmental programs within the zone. The goal is to create a sustainable financial model that supports the growth and development of football across member nations.
Wider Implications for West African Football
Maraby’s appointment is anticipated to significantly strengthen the commercial prospects of WAFU Zone B. By leveraging his expertise, the confederation aims to unlock new opportunities for revenue generation and brand expansion throughout the region.
This development could lead to increased investment in grassroots football, improved infrastructure, and enhanced competition standards across West Africa. The success of this committee could serve as a blueprint for other sub-regional football bodies seeking to improve their commercial standing.
Looking Ahead
The effectiveness of the new Marketing Committee will be closely watched. Key performance indicators will likely include the number and value of new commercial deals secured, increased media coverage, and overall growth in brand engagement for WAFU Zone B events. The committee’s ability to translate marketing strategies into tangible financial and developmental gains will be crucial for the future of football in the zone.
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