Accra, Ghana – Businessman Albert Teye has clinched the grand prize in the Kia Ghana World Cup call-in contest, securing a fully sponsored trip to witness the Ghana Black Stars compete at the 2026 FIFA World Cup in either Canada or the United States. The thrilling finale took place live at the Joy FM studios in Accra on Thursday, culminating a month-long competition.
Competition Culmination
The grand finale featured four weekly winners who had triumphed through a series of football-themed quizzes. These initial rounds were orchestrated by Rana Motors, the official distributors of Kia vehicles in Ghana.
Mr. Teye, an Accra-based resident, emerged victorious after a fiercely contested final round. Three contestants were tied on points, necessitating a series of tie-breaker questions to determine the ultimate winner.
Grand Prize Details
As the grand prize winner, Albert Teye will receive an all-expenses-paid journey to either Boston, Toronto, or Philadelphia. This comprehensive package covers visa processing, accommodation, return airfare, and match tickets, offering him an unforgettable experience watching the Black Stars live.
Kia’s World Cup Engagement
This competition is a key component of Kia Ghana’s broader FIFA World Cup campaign. The initiative aims to amplify the excitement of the global tournament among Ghanaian football enthusiasts in anticipation of the 2026 event.
Leveraging Kia’s status as a global FIFA World Cup partner, Rana Motors launched the local campaign to connect with Ghana’s passionate football culture. The campaign taps into the growing national enthusiasm for the Black Stars and the prestigious tournament.
Listener Engagement
Through the Joy FM activation, radio listeners actively participated in weekly quizzes. These quizzes focused on football trivia and Kia brand knowledge, offering chances to win branded merchandise and qualify for the grand finale.
Upon receiving his award, Mr. Teye expressed his gratitude to the management of Rana Motors and Kia Ghana for providing the public with such an engaging opportunity.
He also extended congratulations to the other finalists: Ms. Portia, Mr. Foli Elikplim, and Mr. Kwasi Acheampong. Each of them received Kia-branded packages as a token of appreciation for their participation and performance throughout the contest.
Additional Promotional Opportunities
Rana Motors’ World Cup campaign extends beyond the quiz competition. A separate promotion targets customers purchasing a Kia Sportage during the campaign period.
Buyers of the Kia Sportage have a chance to win one of five additional fully sponsored trips to Canada or the United States to support the Black Stars at the 2026 FIFA World Cup.
The winners of this Kia Sportage promotion are slated to be selected through a live draw conducted in collaboration with the National Lottery Authority (NLA).
Looking Ahead
The success of this campaign highlights the strong synergy between sports marketing and consumer engagement in Ghana. As the 2026 FIFA World Cup approaches, brands like Kia, through their local distributors, are finding innovative ways to connect with passionate fan bases. The upcoming draws for the Kia Sportage promotion will be keenly watched, potentially creating more opportunities for Ghanaians to experience the World Cup live.
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