Maxwell Agbagba, a journalist from Joy FM and JoyNews, experienced firsthand how the South African town of Clarens is emerging as a leading model for sustainable tourism. Arriving at OR Tambo International Airport on April 1, 2026, as part of a media delegation for Africa’s Travel Indaba 2026, Agbagba journeyed through the Free State province, discovering a town that prioritizes environmental preservation and community benefit in its tourism offerings.
A Journey Through South Africa’s Heartland
The visit to Clarens was part of a curated road trip organized by South African Tourism for hosted media attending Africa’s Travel Indaba 2026, held in Durban from May 12-14, 2026. This pre-Indaba excursion offered a deeper immersion into South Africa’s diverse landscapes and cultural heritage, moving beyond the typical flight to the event destination.
The journey from Gauteng southwards into the Free State revealed a dramatic transformation in scenery. The route showcased one of South Africa’s primary agricultural regions, characterized by expansive grasslands, extensive cattle ranches, and vast maize plantations. This area, part of the nation’s
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