The highly anticipated television and digital series, The Build Project, is set to reach a significantly wider audience with the addition of Joy News as a broadcast partner, joining the previously announced Joy Prime. This strategic expansion, confirmed ahead of the show’s June premiere, aims to boost national visibility and engagement across diverse demographics in Ghana and potentially beyond.
Expanding the Footprint
The Build Project focuses on real-life construction, renovation, architecture, interior design, smart living, and the businesses influencing Ghana’s built environment. It offers an immersive look at renovation journeys, highlighting industry professionals, innovative products, and practical solutions for a broad spectrum of viewers including homeowners, developers, and aspiring property owners.
While Joy Prime serves as the primary platform for entertainment and lifestyle content, the inclusion of Joy News, a prominent news and current affairs channel, introduces an additional layer of credibility and reach. This dual-channel approach is expected to penetrate audiences interested in business, development, and infrastructure, complementing the lifestyle focus of Joy Prime.
Strategic Partnership for Wider Impact
Louis Sakyiamah, also known as Lexis Bill and Executive Producer of The Build Project, described the addition of Joy News as a significant milestone. “This is a major step for the vision of The Build Project,” Sakyiamah stated. “Joy Prime gives us strong lifestyle and entertainment engagement, while Joy News opens the door to a wider national audience interested in business, development, infrastructure, and impactful storytelling. Together, both platforms significantly amplify the reach and impact of the show.”
This move is anticipated to enhance public engagement leading up to the launch. Viewers can expect practical insights into the realities of construction and renovation in Ghana, covering crucial aspects such as budgeting, material selection, design choices, technology integration, safety standards, insurance, financing, and project management.
Boosting Partner Value and Industry Confidence
For partners and sponsors, broadcasting on both Joy Prime and Joy News offers a substantial increase in value. This dual exposure allows for wider demographic access, leading to increased impressions, stronger brand recall, and deeper engagement opportunities. Brands associated with The Build Project will benefit from visibility among both entertainment-driven and information-driven audiences, creating a unique cross-platform media ecosystem.
The expanded broadcast footprint reinforces growing industry confidence in The Build Project. It is being recognized not merely as a renovation show but as a platform for a national conversation encompassing building, home ownership, infrastructure development, design innovation, and modern Ghanaian living.
Commercial Potential and Future Outlook
Industry stakeholders suggest that the expanded broadcast reach could position The Build Project as one of the most commercially attractive original television productions within Ghana’s construction and real estate sector. The series is slated to premiere in June on both Joy Prime and Joy News.
Viewers are encouraged to follow the official digital platforms of The Build Project for ongoing updates, behind-the-scenes content, and specific launch announcements as the premiere date approaches.
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