Accra, Ghana – The Ghana Independent Broadcasters Association (GIBA) has formally requested the National Communications Authority (NCA) to reconsider its recent directive that caps the maximum transmission coverage radius for commercial FM stations at 45 kilometers. This move, implemented by the NCA to mitigate signal interference and free up frequencies for new entrants, is already creating significant challenges for existing broadcasters, impacting their audience reach, advertising revenue, and overall market competitiveness, according to GIBA President Abdulai Awudu.
Context of the Coverage Directive
The NCA’s decision stems from a growing concern over spectrum congestion and signal interference within Ghana’s broadcast landscape. As more commercial FM stations operate, the potential for overlapping signals increases, leading to degraded audio quality and listener confusion. The authority aims to create a more orderly and efficient use of the limited radio frequency spectrum.
By restricting the coverage radius, the NCA hopes to carve out space for new broadcasting licenses. This is particularly intended to benefit underserved communities that may currently lack adequate local radio access. The regulatory body views this as a crucial step towards expanding media diversity and ensuring broader information dissemination across the nation.
Broadcasters’ Concerns Over Viability
GIBA, however, argues that the 45-kilometer limit imposes substantial operational and financial burdens on commercial broadcasters. Many stations have invested heavily in infrastructure designed to cover wider geographical areas, serving audiences in both urban and peri-urban settings.
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